ABOUT US


Made by Women for Women

Shero’s mission is to lead with a female-centric nutrition bar that embodies the ethos of the women’s empowerment movement and cultural shift we see in the world today. Women everywhere are demanding to be heard and to no longer live life by a set of old mores and accepted values. Shero exists to empower women in health, fitness, business, and life.

Shero Bar is for women from all walks of life:

  • Mothers
  • Wives
  • Athletes
  • Soldiers
  • Professionals
  • Activists
  • Students

She and Hero combined in one. Every woman can be a Shero.

This term crosses multiple platforms including socioeconomic, demographic, and psychographic, as its appeal is found in the power of women everywhere and at different seasons in their lives. Everyone can relate to this empowerment at some point in their life. Its ethos appeals to the little girls in all of us who believed we could be anything we wanted to be when we grew up. The sky was the limit. Only our dreams could limit us to where we could and would go. That is still true! It appeals to the super woman in all of us: the Shero. She is strong. She is courageous. She is speculator. She is wonderful. She is marvelous. She is fun. She is powerful. She is wise. She is tireless. She can do all things. She is happy. She is you!

 Shero | Lips

Created by the Brand Strategists and Specialists at The Idea Boutique®
Ideas are Powerful. Ideas are Currency. Ideas are Everything.